Happy Hump Day, friends! Today I wanted to start what will be a new series popping up here periodically called Process. I love getting a peek into other people’s work, especially other artists as it inspires me greatly! If you aren’t an artist don’t stop reading, it will hopefully show you the craft and time that is put into each stage of creating a logo for a client. And, there’s lots of pictures 😉
The logo I am using as an example today is one I created for our youth group. My husband is spending the year preaching through the book of Romans to our students and as he was praying through the year the thought of GOSPEL, GRACE, GLORY came to his mind. This image would be used mainly on screens to promote Sunday nights, as a back drop for all the sermon note slides displayed while Daniel was preaching and for some products.
With all of that info I knew which direction I wanted to take, especially if this image was not going to be staying on a screen permanently. All of my designs… *ALL OF MY DESIGNS* begin with sketching! Graphic design is still new to me and I work best being able to try something out on paper first. And I move a lot faster that way as well. So as I thought through the three words I just sketched loose ideas that came to mind until a clear vision I felt strong about emerged.
I wanted this design as a whole to appeal to both teenage boys and girls which can be harder at that age because they have bigger opinions about liking something or not depending on how masculine or feminine something feels to them. So as much as you see some elements that are more feminine there is always a masculine counterpart to balance it as a whole. Nothing is too precious or too rough. I like that dichotomy.
I finally rested on this elaborate “G” to represent the first letter in our three words, GOSPEL, GRACE, GLORY. And I had a vision of three elements representing each. The sword is representative of the Gospel, the Word of God, which is the sword in the armor of God. The olive branch I viewed as the element of grace, as that is what the dove brought back to Noah after they landed on solid ground after the flood waters receded, and Jesus, the Author of grace being referred to an olive tree in scripture. Lastly, I wanted the feeling of ever-reaching light to encompass this whole design to represent the eternal glory of God. Above, the final sketches are inked and ready to be scanned into my computer. Below is the scanned image of my “glory” drawing, waiting to be digitized.
You can also see a little hint there in pencil of my idea for the final product. So each of these drawings is edited, and turned into vectors. I am actually quite picky in my process how this is done to preserve the handmade character of each of these elements. So, this takes me a little longer than others I’m sure. But once they are done, they are sharp!! Man, look at those below!
At this point in the process I am really excited because now all my work stays on the computer, all editing is finished and I can really hunker down with creating the finished product! This is where “the magic happens.”
I created about 5 different mock-ups with varying color combinations – again, trying to ride the line of unisex appeal – and playing with the ” GOSPEL GRACE GLORY” at the bottom of the image. Here are a few I played with:
But I’m really excited that this is our final logo!! It can be hard choosing colors when working with a mixed audience of genders, personalities and differing tastes. I find the default to that is gray, black and white a lot of times – which, I’m not hating, those are some of my favorites! But I wanted to challenge myself and surprise the students with something that had more color and personality to it.
I’m really happy how this logo turned out and its extra fun I get to see it every Sunday night at student worship. It’s not often I get to revisit my work again like that.
Like I said this logo was made with the idea that it would go onto some products for the student ministry. I’m in the process of getting them printed onto some travel mugs for our coffee loving students! Again, something a little more fun than the traditional “youth group t-shirt.”
I hope this was a fun peek behind the scenes for you and maybe if you are not an artist this gave you a new perspective that creating is truly a process. When you buy an artists work, you buy the work, experience, unique skills to that particular artist and the struggle it takes to create that beautiful product at the end. There is great value in these things as they all don’t come easy, but rather with lots of discipline and hard work.
I have a few ideas of what to share next in the Process series, but I would like to know…what would YOU be interested in seeing/knowing more about me and my work? Leave a comment here or over on my Instagram page